The only Marketing guide that you ever need.

The only Marketing guide that you ever need.

Do you think marketing is “The art of selling products”? And “Marketers get people to buy things they don’t want.”? What would you say if I say both the statements are not accurate?

Let’s find out what is marketing, fundamentals of marketing, types of marketing, marketing funnels, Personal marketing, and many more exciting things that can help you.

What is marketing?

Many people get surprised when they hear that selling is not the most important part of marketing! Selling is only the tip of the marketing iceberg.

Peter Drucker, a famed management theorist, said, “ There will always, one can assume, be a need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer, so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available.”

Marketing is about identifying and meeting human and social needs, one of the shortest good definition of marketing is “meeting needs profitably.”

Do marketers get people to buy things they don’t want.?

Marketers do not create needs: Needs pre-exist marketers. Marketers might promote the idea that a Mercedes satisfies a person’s need for social status. They do not, however, create the need for social status.

What is marketed?

There are 10 types of entities that are usually marketed:

1. Goods
2. Services
3. Events
4. Experience
5. Persons
6. Places
7. Properties
8. Organizations
9. Information
10. Ideas

Law of marketing:

The best marketing happens when you send the Right message (information about your brand or business that you want to share) to the Right person (people who need your product and willingness to pay for it) at the Right Time.

RIGHT MESSAGE — → RIGHT PERSON — — -> RIGHT TIME

We should never let marketing becomes more important than the product. If you even marketed a product hugely in the initial stage, also if we get good sellings, the customers will find out that the product is not worth it, and it decreases our sales.

A great product sells itself. If you have a great product, then you just require to help the customers know that your product exists. After that, your product markets itself with the most influential marketing tool, “word of mouth.”

Digital Marketing vs. Traditional Marketing:

The traditional market focuses on a large audience, which helps to reach out to the masses but doesn’t help in understanding the response of a particular group of customers.

Traditional marketing includes:

1. Print (magazines, newspapers, etc.)
2. Broadcast (TV, radio, etc.)
3. Direct Mail (catalogs, postcards, etc.)
4. Telephone (telemarketing, SMS marketing, etc.)
5. Outdoor (billboards, flyers, etc.)

Digital marketing can help target a specific niche and work on them. Digital marketing mainly focuses on direct response marketing. It becomes easier to understand the advertisement results and take measures accordingly. This helps to understand the customer well and maintain a relationship with them

Digital marketing includes:

1. Content marketing
2. Social media marketing
3. PPC and SEM marketing
4. Email marketing
5. Marketing automation
6. Inbound marketing
7. Affiliate marketing
8. Web site

Many large companies use both digital and traditional marketing. According to a survey, much Indian youth and working professionals use both the screens (TV and cellphone) at the same time. It helps the company to increase the trust towards them.

Now we will discuss how to increase our grasp on Digital Marketing, where there is more to learn, and implementing our real-life marketing principles in a digital way

Does the CATT marketing funnel necessary to increase our income?

Let us find out what is CATT marketing funnel, and we have an equation in this funnel

W=n^CATT

Where

n: Niche

It is crucial to have the best niche which suits your talent and target market. By selecting a niche, you quickly get an idea for your customers that what they need and how you can reach your customers.

There is a quote, “If You Try To Be Everything To Everyone, You’ll Be Nothing To No One,” so select your niche carefully.

C: Content

Customers are looking for content that gives value to them, which is impressive and makes interest to buy. When the content is available many new people, visit our content for any reason, have a chance to buy it, follow it. Without it, it is better you may not have a website at all because it won’t do anything for you. Content gives value to a website by giving users a reason to go to it in the first place.

A: Attention

Driving attention (traffic) to our content with SEO, Social media, Paid Ads and referrals

T: Trust

Trust is the main component of every business relationship. The products can be sold only after the trust has been built. And one of the best ways to establish trust between you and potential customers is to create fantastic content they can’t find anywhere else.

T: Transaction

Once you build trust, then it’s effortless to convert your target leads to customers.

Integrated digital marketing:

Integrated marketing is a method of engaging consumers with your company or brand that combines all parts of marketing communications to work together and assist the customer along their journey of awareness to loyalty and advocacy.”

In integrated digital marketing, the marketer usually does pay advertisements for its content. Then connect the interested audience to their email list and channelize their audience to do SEO of their website by sending traffic to the site, optimize their social media accounts using email marketing. And obviously, the end goal of every advertisement is to convert the leads into customers and generate sales. Integrated digital marketing helps to engage your audience and make more revenue in the longer run.

Why is Personal Branding so important?

Tim Ferriss, an American entrepreneur, said, “Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.”

While coming to branding, a personal brand is also a central component of the brand name. When people get a message, they want to hear from a person rather than a brand speaking to them. When a company has branded, then only the company products are sold, but when a person has built a brand to himself, the people believe him and show interest in the brands created by that person. E.g., People follow Elon Musk than his company SpaceX, Tesla.

How are personal brands evolved?

The best way to increase our personal brand is following the “MassTrust Blueprint”.

Learn: In the beginning stages, learn, learn, and learn. I would say never stop learning because the market is continuously evolving.

Work/Freelance: You can find a job for yourself where you can learn a lot of things at the expense of the company or start freelancing and implement your learnings on your client projects

Blog: When you work, you will get to know many things, then you can run your blog. Promote your content, bring traffic to our website, and create an income source for yourself.

Consult: After gaining a few years of experience, you can consult companies.

Startup: Start your own dream startup/agency

And this circle starts repeating. To remain your brand, you should learn and upgrade yourself every day.

Conclusion

Marketing is vast as well as a dynamic field that keeps on updating continuously, but the core concepts remain the same.

• Learn marketing, and implement it in your life.
• Based upon your customer persona, choose your Marketing Technique (Traditional or Digital) wisely.
• Want to create wealth, use Wealth formula- n^CATT.
• Using Integrated Digital Marketing for all-round improvement.
• Create a Personal Brand to grow more in life and business.
• Use MassTrust Blueprint to earn the audience’s trust and create a successful Personal Brand.

So, Implementing marketing is a must if you want to take your business to new heights. You must implement new strategies to leave a long-lasting impact on your customers that leaves them wanting more.

You can also learn why your business needs a website here

Hope it helps you.